Online job searches in vernacular languages ​​increase in India: report

Job seekers in Tier II cities are more likely to engage in a language other than English on professional networking platforms and Hindi, Kannada and Tamil are the most preferred vernaculars, showed a report from the job and professional networking platform apna.co.

More than 57% of platform users prefer a vernacular to research opportunities and build their professional networks, according to the network.

“The comfort and familiarity of interacting in their native language builds trust and makes it easy for our users to find hyperlocal opportunities,” said Manas Singh, Chief Commercial Officer of apna.co.

Launched in 2019, apna’s app is currently available in 10 languages ​​other than English, including Hindi, Kannada, Bengali, Assamese, Gujarati, Malayalam, Marathi, Odia, Tamil and Telugu.

Cities such as Jaipur, Jodhpur, Ahmedabad, Jabalpur and Bhilai have the highest percentage of regional language users.

The data also highlighted a growing percentage of users of metros like Delhi-NCR and Mumbai being more comfortable seeking employment in a language other than English.

Over the past 12 months, apna has enabled over 7.2 crores of interviews and over 6 crores of professional conversations in a regional language.

With over 16 million users, the platform has more than 150,000 employers looking for talent.