Job applicants in Tier II cities are more likely to engage in a Language apart from English on professional networking platforms and Hindi, Kannada and Tamil are most preferred vernacular languages, showed a report from the professional networking and employment platform apna.co.
Over 57 percent of platform users prefer a vernacular language to seek opportunities and build their professional career networks, depending on the network.
âThe comfort and familiarity of interacting in their native language builds confidence and makes it easy for our users to find hyperlocal opportunities,â said Manas Singh, commercial director of apna.co.
Launched in 2019, the apna app is currently available in 10 languages ââother than English, including Hindi, Kannada, Bengali, Assamese, Gujarati, Malayalam, Marathi, Odia, Tamil and Telugu.
Cities like Jaipur, Jodhpur, Ahmedabad, Jabalpur, Bhilai have the highest percentage of regional language users.
The data also highlighted a growing percentage of metro users like Delhi-NCR and Mumbai being more comfortable looking for a job in a language other than English.
Over the past 12 months, apna has enabled over 7.2 million interviews and over 6 million business conversations in a regional language.
With more than 16 million users, the platform has more than 150,000 employers looking for talent.